Three verticals. One platform architecture. Tiers defined by operational complexity — what R&D ships, not merchant revenue or size. Each tier unlocks a GTM segment. Tiers are cumulative within a vertical.
Verticals in scope
F&B · Retail · Services
Markets
GCC · Russia · Expanding
Current ARPPU → Target
$321 → $500–650+
Cross-vertical shared foundation: Tier 1 is a 100% shared POS core across all three verticals. Tier 3 multi-location architecture is ~70% shared. Vertical-specific logic (kitchen routing for F&B, variant matrix for Retail, calendar engine for Services) lives in the extensions layer. Platform is built once; verticals are configured, not rebuilt.
Fortis Product Framework · April 2026
F&B Tier Framework
Tiers defined by operational complexity. Each tier unlocks a merchant segment. Tiers are cumulative.
Delivery sequence: T1 (shipped) → T2A Kitchen Split (Q1-Q2 2026, unlocks 60% of UAE F&B SAM) + T2B Table Service (Q2-Q3 2026) + Back-of-House VAS in parallel → T3A Unified Multi-Location (Q4 2026 - Q1 2027) → T3B Specialist (2027 selective) → T4 out of scope.
Retail Tier Framework
Tiers defined by operational complexity. Each tier unlocks a merchant segment. Tiers are cumulative.
Retail-specific criteria (differs from F&B)
F&B complexity is driven by preparation workflow. Retail complexity is driven by catalog depth (variants, attributes, barcodes) and inventory distribution (across locations and channels). Additionally, accounting & financial control is a primary tier differentiator in retail.